DOOH software for digital-out-of-home

DOOH (digital-out-of-home) is digital outdoor advertising on connected screens. AlpViewer provides the technical foundation: proof-of-play, GPS location and readiness for programmatic monetization.

How DOOH differs from digital signage

Digital signage controls your own screens; DOOH sells those surfaces as ad inventory – often automated (programmatic DOOH) via supply-side platforms (SSP).

Programmatic-ready

Signed creative URLs, impression counting and GPS in proof-of-play form the basis for connecting to SSPs such as Vistar Media or Place Exchange.

Moving DOOH included

For vehicles and mobile surfaces, every ad request carries the GPS position – for location-precise reporting and billing.