What is DOOH (digital-out-of-home)?

DOOH stands for digital-out-of-home – digital outdoor advertising on connected screens in public places such as stations, city centres or stores. Unlike a classic poster (OOH), the content is dynamic and can be updated the same day.

OOH vs DOOH

OOH (out-of-home) means classic outdoor advertising like posters. DOOH uses digital screens – content changes by time, place or weather and can be updated in minutes.

Programmatic DOOH

In programmatic DOOH, ad space is bought and sold automatically in real time – driven by location, time and audience data via SSP platforms.

How is DOOH billed?

Usually per thousand impressions (CPM) or per playout. The basis is clean proof-of-play – with AlpViewer at quartile level and with GPS.